The new BIG BOLD CHRONO, with its distinctive design highlighting the start/stop function at 2 o'clock, is the perfect watch to let you achieve the unexpected, at least in your imagination. The launch collection consists of four styles, with a signature checker pattern applied to the dial with an interesting matt and shiny finish. The different color variations are reflected within the respective names: CHECKPOINT BLACK, CHECKPOINT YELLOW, CHECKPOINT BLUE and CHECKPOINT RED. The line is easy to identify from far thanks to 2 signature elements: the 2 o'clock pusher in a contrasting color highlighted by a corresponding segment on the new 3D sculpted bezel, and the 6 o'clock seconds counter, strongly marked by a bold segmented circle. New is also the crown, bigger and more ergonomic, in the style of iconic chronographs. The straps are all black, with a colorful back in sync with the 2 o'clock pusher and dial accents. The BIG BOLD CHRONO collection comes in a new dedicated cardboard packaging, of course in powerful and impacting black with contrasting color accents revealed only when one opens it.

The new BIG BOLD CHRONO, with its distinctive design highlighting the start/stop function at 2 o'clock, is the perfect watch to let you achieve the unexpected, at least in your imagination. The launch collection consists of four styles, with a signature checker pattern applied to the dial with an interesting matt and shiny finish. The different color variations are reflected within the respective names: CHECKPOINT BLACK, CHECKPOINT YELLOW, CHECKPOINT BLUE and CHECKPOINT RED. The line is easy to identify from far thanks to 2 signature elements: the 2 o'clock pusher in a contrasting color highlighted by a corresponding segment on the new 3D sculpted bezel, and the 6 o'clock seconds counter, strongly marked by a bold segmented circle. New is also the crown, bigger and more ergonomic, in the style of iconic chronographs. The straps are all black, with a colorful back in sync with the 2 o'clock pusher and dial accents. The BIG BOLD CHRONO collection comes in a new dedicated cardboard packaging, of course in powerful and impacting black with contrasting color accents revealed only when one opens it

The new BIG BOLD CHRONO, with its distinctive design highlighting the start/stop function at 2 o'clock, is the perfect watch to let you achieve the unexpected, at least in your imagination. The launch collection consists of four styles, with a signature checker pattern applied to the dial with an interesting matt and shiny finish. The different color variations are reflected within the respective names: CHECKPOINT BLACK, CHECKPOINT YELLOW, CHECKPOINT BLUE and CHECKPOINT RED. The line is easy to identify from far thanks to 2 signature elements: the 2 o'clock pusher in a contrasting color highlighted by a corresponding segment on the new 3D sculpted bezel, and the 6 o'clock seconds counter, strongly marked by a bold segmented circle. New is also the crown, bigger and more ergonomic, in the style of iconic chronographs. The straps are all black, with a colorful back in sync with the 2 o'clock pusher and dial accents. The BIG BOLD CHRONO collection comes in a new dedicated cardboard packaging, of course in powerful and impacting black with contrasting color accents revealed only when one opens it

The new BIG BOLD CHRONO, with its distinctive design highlighting the start/stop function at 2 o'clock, is the perfect watch to let you achieve the unexpected, at least in your imagination. The launch collection consists of four styles, with a signature checker pattern applied to the dial with an interesting matt and shiny finish. The different color variations are reflected within the respective names: CHECKPOINT BLACK, CHECKPOINT YELLOW, CHECKPOINT BLUE and CHECKPOINT RED. The line is easy to identify from far thanks to 2 signature elements: the 2 o'clock pusher in a contrasting color highlighted by a corresponding segment on the new 3D sculpted bezel, and the 6 o'clock seconds counter, strongly marked by a bold segmented circle. New is also the crown, bigger and more ergonomic, in the style of iconic chronographs. The straps are all black, with a colorful back in sync with the 2 o'clock pusher and dial accents. The BIG BOLD CHRONO collection comes in a new dedicated cardboard packaging, of course in powerful and impacting black with contrasting color accents revealed only when one opens it

The newest addition to the 1983 collection is a SISTEM51 in biosourced materials. A navy blue future classic, with colored indexes whose hues are picked up by the decorated movement one can appreciate from the back � and on which the message is a real call to action: don't Be Too Late � in line with the Gent and New Gent already in the market

The development of Swatch Big Bold keeps making strong unexpected and never seen before statements. For the Big come back to the Bold fall season, a new shade of golden solar spectrum meets the evergreen classics of black and white. A new energy, more cosmopolitan and metropolitan, infuses the newest comer in the Swatch family. And it is a powerful energy, Easy to imagine these on the wrists of dynamic, assertive, positive people. Those who have a real taste for life and embrace it at full speed � they make intense, snappy and mind-opening real statements. Without losing their sense of humour, of course.

An optical effect expands the size of the dial and creates a smart, mesmerizing new look, suggesting that Swatch signature tic-tac sound and creating an endless circle of time. Three options for the cleanest and safest city look: blue as blue skies, light grey as windy clouds, black as new asphalt. They let you express your love for precision, and your ability to think beyond boundaries. You are the one who sets ideas free, lets them fly and become clockwork precise projects

The message takes inspiration from 1984 don't be too late, the first irreverent and ironic message ever printed on a Swatch. It finds 3 different declinations: same same but different on the Gent style (spot the difference�it's a color switch) call to action on the new gent style tell me more as a decorative pattern on the movement of Sistem51 (coming in October). One cannot miss it � and can join the circle with the most personal suiting style. And of course, the most suiting notion of time: every watch is named after the world TIME in one of the many world languages